Marketing Executives aim to maximise profits through developing sale strategies which match the client’s requirement and by promoting products, services or ideas. The job duties of a marketing executive including oversee and develop marketing campaigns; conduct research and analyse data to identify and define audiences; or promote activities, manage campaigns on social media.
Area of specialization may include event management, direct marketing, online marketing, marketing communications or public relations.
Typically marketing opportunities are open to graduates from any degree discipline. However, a degree or postgraduate qualification in a subject such as marketing, economics, business, statistics or sociology may be beneficial or preferred by employers.